The years of waiting have finally come to an end for enthusiastic music & movie buffs here as Apple today rolled out the iTunes Music and Movie Store in India. What seemed like a quiet, two-country rollout for Russia & Turkey turned out to be a much bigger deal as the company has rolled out its iTunes Music Store in over 56 new countries including India this morning. Also, the iTunes Movie Store was rolled out for India, Indonesia, Russia and Turkey.
The songs on the iTunes Music Store are priced at Rs. 12-15 for India, although I could see that a majority of the songs priced at Rs. 12. The pricing for entire albums starts as low as Rs. 72. Yes, you can hear 90 second previews of the songs before buying them. Music Videos are available as low as Rs. 15 while the subscription for iTunes Match is available starting at just Rs. 1200. The pricing on the Indian Store is very interesting. Unlike the iOS App Store where apps that cost $0.99 in the US are available at Rs. 55 straight away here, songs and films get a much better treatment. Songs on the US iTunes Music Store cost between $0.79 to $1.29, which roughy translates to between Rs. 43 – Rs. 71 per song.
Movies on the other hand are available for rent as well as purchase. In SD, you can rent a new movie for Rs. 80 and purchase it at Rs. 290. While in HD, the rent is Rs. 120 and the purchase price is Rs. 490. Older movies are priced at Rs. 290 for HD purchase. Unfortunately, paid books are not yet available on the store.
I’ve been looking forward to this day since I bought my first iOS device, so I’m ecstatic that it is finally here. The pricing is very interesting, as Flipkart’s digital store Flyte prices their songs very close to this, but only allows downloads up to 4 times (not any more they don’t, thanks @sathyabhat for that info). However, most of their tracks I’ve experienced were improperly tagged or have missing artwork.
I wonder if Apple will release the Apple TV in the Indian Market, now that we have the Music and Movie stores to go along with it. I also hope that the Apple Online Store is next on Apple’s roadmap.
PS: Till then, Dear Apple India, can we at least have our old catalogue store back?
[Header Image via Grant Guarino]